People and place are at the heart of an institution. Representing that community in an authentic manner while being unique is imperative in our message-saturated world. It begins with knowing your audiences and being willing to take risks to stand out.
Volume 4 of The Issue puts together the elements of custom storytelling.
Is What You See What You Get?
by Kelly McMurray
Illustration by Federica Bordoni
The Observer
A conversation with Elias Martinez
Portraits by Annie Ray