by Gabby-Issue | Sep 3, 2024 | Elements, Vol. 04
5 Elements of Custom Storytelling A guide to creating experiences that reach—and stay—with your audience. Illustrated by sarah sampson Crafting stories that both reach and resonate with your audience requires more than interviewing sources and writing a draft. It...
by Gabby-Issue | Sep 3, 2024 | Elements, Vol. 04
People and place are at the heart of an institution. Representing that community in an authentic manner while being unique is imperative in our message-saturated world. It begins with knowing your audiences and being willing to take risks to stand out. Volume 4 of The...
by Gabby-Issue | Sep 3, 2024 | Elements, Vol. 04
Is What You See What You Get? Why it is important for schools to authentically represent their community By Kelly McMurray | Illustration by Federica Bordoni I was recently at a conference, and one of the presenters shared a high-production-quality video that...
by Gabby-Issue | Aug 26, 2024 | Elements, Vol. 04
The Observer A conversation with Elias Martinez, associate vice president for marketing and communications, Texas State University. Portraits by Annie Ray The Observer A conversation with Elias Martinez, associate vice president for marketing and communications, Texas...
by Gabby-Issue | Aug 1, 2024 | Elements, Vol. 04
Spoofing University Communications: The University of College By The 2communiqué Team & Chat GPT The competition for prospective students is real. The enrollment cliff is here. Colleges are closing weekly, and many more are projected to close. So why then do the...
by Gabby-Issue | Jul 16, 2024 | Elements, Vol. 04
Sutter Street For his latest project, San Francisco–based photographer Timothy Archibald focuses on the people, moments, and details that define the subculture of Sutter Street. Portfolio and Text by Timothy Archibald IN FEBRUARY 2020, I began teaching photography at...
